ABOUT

ABOUT

NIED is a group of designers who lead the design industry and take a proactive role in driving innovation and research

We strive to create a better world.

Through design, we enhance urban environments and create convenient, people-centered living spaces with passion. With imaginative thinking, we bring new value to life.

With extensive experience and distinctive expertise, we achieve continuous growth and dedicate ourselves to elevating the quality of life in our communities through design.

NIED is a group of designers who lead the design industry and take a proactive role in driving innovation and research.

We strive to create a better world.

Through design, we enhance urban environments and create convenient, people-centered living spaces with passion. With imaginative thinking, we bring new value to life.

With extensive experience and distinctive expertise, we achieve continuous growth and dedicate ourselves to elevating the quality of life in our communities through design.

 

BRAND ESSENCE

  NEEDS  

[Essential]

  INNOVATION  

[Innovative]

  EXPAND  

[Expansion]

  DESIGN  

[Design]







Need (Essential, Requirement)  
Innovation (Innovation)

Expand (Expansion, Growth)  Design Lab



We are a team of forward-thinking design professionals, perfectly suited for today's world

VISION

We present a new vision to improve urban environments and create convenient and beautiful living spaces centered around people.

 VALUE

Contributing to the creation of sustainable architectural design environments through continuous research and collaboration, while exceeding client expectations, is at the core of our values. 

BRAND ESSENCE

NEEDS

[Essential]

INNOVATION

[Innovative]

EXPAND

[Expansion]

DESIGN

[Design]











Need (Essential, Requirement)   Innovation (Innovation)   Expand (Expansion, Growth)   Design Lab



We are a team of forward-thinking design professionals, perfectly suited for today's world

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VISION


We present a new vision to improve urban environments and create convenient and beautiful living spaces centered around people. 

 VALUE 

Contributing to the creation of sustainable architectural design environments through continuous research and collaboration, while exceeding client expectations, is at the core of our values. 

PROCESS

Ideation
Generating dynamic ideas through an integrated perspective and spatial insight.
Innovative Design
Implementing innovative designs with creativity and expertise. 
Reasonable Design
 Delivering rational solutions through systematic analysis. 
Design
Creating satisfying spaces with a client-centered approach.

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ORGANIZATION

Client

C-level

CEOCHOCWOCTOCBOCGOCDO

M-level

designDESIGN STUDIO. PART
spaceN-STUDIO
managementMANAGEMENT. PART

HISTORY

Since 1999

We are dedicated to residential and urban landscape design. 

2,594 Projects

We possess expertise 
from 2,594 projects. 

100 Billion

Our accumulated contracts exceed 100 billion KRW, driving a brighter future.

800 Clients

We collaborate with clients from over 800 companies.

48hr Creative Activity

We provide more than 48 hours of creative activity time for our designers. 

70 Members

The passion and innovative ideas of our 70+ team members are our greatest assets. 

76 Awards

The outcomes of our 76 initiatives are invaluable to us. 

1st

We are the leading total design firm in the country.

GROWING STAGE

2024Achieved a cumulative design order of 100 billion KRW
Certified as a Family-Friendly Company
Certified as a Management Innovation Small Business (MAIN-BIZ)

2023Awarded the Blue Award for Color Technology by the Korean Color Association
2022Received a Certificate of Appreciation from the Roh Moo-Hyun Foundation (Design of the Roh Moo-Hyun Citizens' Center)
Certified as an Industry-Academia Research Institute by NIED Lab

2021

Established NIEDLAB (Integrated Branding & Corporation)

Filed NIEDLAB trademark

2020

Awarded Mutual Growth Partner Recognition (Kyeryong Construction)

Registered Trademark No. 40-1563805 (Korean Intellectual Property Office)

Designated as a Performance Sharing Company (Ministry of SMEs and Startups)

2019

Certified as an R&D Venture Company (KOSME)

2018

Registered as a Specialized Industrial Design Firm

2017

Certified as a Corporate Research Institute

Recognized as a Venture Company

Certified as a Women-Owned Business

2015

Rebranded as JSB Design (Separation of Construction and Design Divisions)

BEGINNING STAGE
2013Established SunKyung Art Advertising Corporation
2012Established Design Lab JSB Corporation
Registered Patent for Design Lab JSB (Patent No. 10-1016235, Korean Intellectual Property Office) 
2011Obtained Specialized Construction License
2010Rebranded as JSB Urban Environment 

Established JS Architecture Office

Recognized as a Leading Management Innovation Company

Expanded overseas: Opened branches in Hanoi and Da Nang,     Vietnam, and formed business partnerships

2008Certified as an INNO-BIZ (Technology Innovation SME)
2006Acquired Engineering Activity Entity License (Architecture,     Landscape, Urban Planning)
2004Recognized as an Excellent Quality Management Enterprise 
2002Rebranded as JSB Environmental Design 
Certified as an Industrial Design Company
1999

Established Surviving on Earth Co., Ltd.

We create synergy through design based on creative living and inspirational creativity, realizing high-quality designs in all fields, including environmental design, residential, commercial, and office facilities.

PROCESS

Ideation
Generating dynamic ideas through an integrated perspective and spatial 
insight.
Ideation
Implementing innovative designs with creativity and expertise. 
Reasonable Design
Delivering rational solutions through systematic analysis. 
Design
 Creating satisfying spaces with a client-centered approach.

ORGANIZATION

Client

C-level

CEOCHOCWOCTOCBOCGOCDO

M-level

designDESIGN STUDIO. PART
spaceSPACE MANAGEMENT. PART
managementMANAGEMENT. PART

BUSINESS FIELD

We implement design differentiation and build unwavering trust and confidence with our clients. 
Through continuous growth, we provide total design services from planning to completion. 

Exterior 

Exterior Design & Consulting 

Creating satisfying spaces with a client-centered approach. 

Interior

Interior Design & Consulting 

We enhance the value of spaces through practicality and design, considering the human scale.  

Color

Color Design & Consulting 

We infuse beautiful colors into urban environments and both interior and exterior spaces, breathing life into them and realizing aesthetic value.  

Sign

Sign Design & Consulting 

We apply optimized designs that align with functionality and trends.  

Public Art

Public Sculpture Design & Consulting 

We propose artworks tailored to public environments, considering both aesthetics and artistry.

Landscape

Landscape Design & Consulting 

Creating sustainable spaces where nature and humans harmonize.  

Scenic Design

Urban Landscape Design and Consulting 

Planning urban landscapes by implementing continuity 
from human scale to urban scale through design.  

HISTORY

Since 1999

We are dedicated to residential and urban landscape design. 

2,594 Projects

We possess expertise from 2,594 projects. 

100 Billion

Our accumulated contracts exceed 100 billion KRW, driving a brighter future.

800 clients

We collaborate with clients from over 800 companies

48hr Creative Activity

We provide more than 48 hours of creative activity time for our designers.

70 Members

The passion and innovative ideas of our 70+ team members are our greatest assets. 

76 Awards

The outcomes of our 76 initiatives are invaluable to us. 

1st

We are the leading total design firm in the country 

GROWING STAGE

2024
Achieved a cumulative design order of 100 billion KRW
Certified as a Family-Friendly Company
Certified as a Management Innovation Small Business (MAIN-BIZ) 

2023
Awarded the Blue Award for Color Technology by the Korean Color Association 
2022
Received a Certificate of Appreciation from the Roh Moo-Hyun Foundation (Design of the Roh Moo-Hyun Citizens' Center)
Certified as an Industry-Academia Research Institute by NIED Lab 

2021

Established NIEDLAB (Integrated Branding & Corporation)

Filed NIEDLAB trademark 

2020 Awarded Mutual Growth Partner Recognition (Kyeryong Construction)

Registered Trademark No. 40-1563805 (Korean Intellectual Property Office)

Designated as a Performance Sharing Company (Ministry of SMEs and Startups)

2019Certified as an R&D Venture Company (KOSME)
2018

Registered as a Specialized Industrial Design Firm

2017Certified as a Corporate Research Institute Recognized as a Venture Company Certified as a Women-Owned Business
2015

Rebranded as JSB Design (Separation of Construction and Design Divisions)

BEGINNING STAGE
2013Established SunKyung Art Advertising Corporation 
2012Established Design Lab JSB Corporation Registered Patent for Design Lab JSB (Patent No. 10-1016235, Korean Intellectual Property
Office) 
2011Obtained Specialized Construction License
2010

Rebranded as JSB Urban Environment  Established JS Architecture Office Recognized as a Leading Management Innovation Company Expanded overseas: Opened branches in Hanoi and Da Nang, Vietnam, and formed business partnerships

2008

Certified as an INNO-BIZ (Technology Innovation SME)

2006Acquired Engineering Activity Entity License (Architecture, Landscape, Urban Planning) 
2004Recognized as an Excellent Quality Management Enterprise
2002

Rebranded as JSB Environmental Design Certified as an Industrial Design Company

1999

Established Surviving on Earth Co., Ltd.

We create synergy through design based on creative living and inspirational creativity, realizing high-quality designs in all fields, including environmental design, residential, commercial, and office facilities.

BUSINESS FIELD

We implement design differentiation and build unwavering trust and confidence with our clients. Through continuous growth, we provide total design services from planning to completion. 

Exterior

Exterior Design & Consulting

Creating satisfying spaces with a client-centered approach. 

Interior

Interior Design & Consulting

We enhance the value of spaces through practicality and design, considering the human scale. 

Color

Color Design & Consulting

We infuse beautiful colors into urban environments and both interior and exterior spaces, breathing life into them and realizing aesthetic value. 

Signage

Sign Design & Consulting

We apply optimized designs that align with functionality and trends. 

Public Art

Public Sculpture Design & Consulting

We propose artworks tailored to public environments, considering both aesthetics and artistry. 

Landscape

Landscape Design & Consulting

Creating sustainable spaces where nature and humans harmonize.

Urban Landscape

Urban Landscape Design and Consulting

Planning urban landscapes by implementing continuity from human scale to urban scale through design. 

AWARDS

AWARDS

We present a unique experience of NIED Lab through scalable and flexible visual graphics.

CORPORATE COLOR

CORPORATE SIGNATURE

Main Symbol
Application Symbol
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Through scalable and flexible visual graphics,
we present a unique experience exclusive to NIED Lab.

NIEDLAB  l  CEO: Kim Ju-young
Tel +82-2-581-2300

ⓒ 2021 NIED LAB

NIEDLAB  l  CEO: Kim Ju-young  l  Tel 02-581-2300

ⓒ 2021 NIED LAB