ABOUT
ABOUT
NIED is a group of designers who lead the design industry and take a proactive role in driving innovation and research
We strive to create a better world.
Through design, we enhance urban environments and create convenient, people-centered living spaces with passion. With imaginative thinking, we bring new value to life.
With extensive experience and distinctive expertise, we achieve continuous growth and dedicate ourselves to elevating the quality of life in our communities through design.
NIED is a group of designers who lead the design industry and take a proactive role in driving innovation and research.
We strive to create a better world.
Through design, we enhance urban environments and create convenient, people-centered living spaces with passion. With imaginative thinking, we bring new value to life.
With extensive experience and distinctive expertise, we achieve continuous growth and dedicate ourselves to elevating the quality of life in our communities through design.

BRAND ESSENCE
NEEDS
[Essential]
INNOVATION
[Innovative]
EXPAND
[Expansion]
DESIGN
[Design]
Need (Essential, Requirement)
Innovation (Innovation)
Expand (Expansion, Growth) Design Lab
We are a team of forward-thinking design professionals, perfectly suited for today's world
VISION
We present a new vision to improve urban environments and create convenient and beautiful living spaces centered around people.
VALUE
Contributing to the creation of sustainable architectural design environments through continuous research and collaboration, while exceeding client expectations, is at the core of our values.

BRAND ESSENCE
NEEDS
[Essential]
INNOVATION
[Innovative]
EXPAND
[Expansion]
DESIGN
[Design]
Need (Essential, Requirement) Innovation (Innovation) Expand (Expansion, Growth) Design Lab
We are a team of forward-thinking design professionals, perfectly suited for today's world
VISION
We present a new vision to improve urban environments and create convenient and beautiful living spaces centered around people.
VALUE
Contributing to the creation of sustainable architectural design environments through continuous research and collaboration, while exceeding client expectations, is at the core of our values.
PROCESS
![]() |
| Ideation |
| Generating dynamic ideas through an integrated perspective and spatial insight. |
![]() |
| Innovative Design |
| Implementing innovative designs with creativity and expertise. |
![]() |
| Reasonable Design |
| Delivering rational solutions through systematic analysis. |
![]() |
| Design |
| Creating satisfying spaces with a client-centered approach. |
ORGANIZATION
C-level
M-level
HISTORY
Since 1999
We are dedicated to residential and urban landscape design.
2,594 Projects
We possess expertise
from 2,594 projects.
100 Billion
Our accumulated contracts exceed 100 billion KRW, driving a brighter future.
800 Clients
We collaborate with clients from over 800 companies.
48hr Creative Activity
We provide more than 48 hours of creative activity time for our designers.
70 Members
The passion and innovative ideas of our 70+ team members are our greatest assets.
76 Awards
The outcomes of our 76 initiatives are invaluable to us.
1st
We are the leading total design firm in the country.
GROWING STAGE
| 2024 | Achieved a cumulative design order of 100 billion KRW Certified as a Family-Friendly Company Certified as a Management Innovation Small Business (MAIN-BIZ) |
| 2023 | Awarded the Blue Award for Color Technology by the Korean Color Association |
| 2022 | Received a Certificate of Appreciation from the Roh Moo-Hyun Foundation (Design of the Roh Moo-Hyun Citizens' Center) Certified as an Industry-Academia Research Institute by NIED Lab |
| 2021 | Established NIEDLAB (Integrated Branding & Corporation) Filed NIEDLAB trademark |
| 2020 | Awarded Mutual Growth Partner Recognition (Kyeryong Construction) Registered Trademark No. 40-1563805 (Korean Intellectual Property Office) Designated as a Performance Sharing Company (Ministry of SMEs and Startups) |
| 2019 | Certified as an R&D Venture Company (KOSME) |
| 2018 | Registered as a Specialized Industrial Design Firm |
| 2017 | Certified as a Corporate Research Institute Recognized as a Venture Company Certified as a Women-Owned Business |
| 2015 | Rebranded as JSB Design (Separation of Construction and Design Divisions) |
| 2013 | Established SunKyung Art Advertising Corporation |
| 2012 | Established Design Lab JSB Corporation Registered Patent for Design Lab JSB (Patent No. 10-1016235, Korean Intellectual Property Office) |
| 2011 | Obtained Specialized Construction License |
| 2010 | Rebranded as JSB Urban Environment Established JS Architecture Office Recognized as a Leading Management Innovation Company Expanded overseas: Opened branches in Hanoi and Da Nang, Vietnam, and formed business partnerships |
| 2008 | Certified as an INNO-BIZ (Technology Innovation SME) |
| 2006 | Acquired Engineering Activity Entity License (Architecture, Landscape, Urban Planning) |
| 2004 | Recognized as an Excellent Quality Management Enterprise |
| 2002 | Rebranded as JSB Environmental Design Certified as an Industrial Design Company |
| 1999 | Established Surviving on Earth Co., Ltd. |
We create synergy through design based on creative living and inspirational creativity, realizing high-quality designs in all fields, including environmental design, residential, commercial, and office facilities.
PROCESS
| Ideation |
| Generating dynamic ideas through an integrated perspective and spatial insight. |
| Ideation |
| Implementing innovative designs with creativity and expertise. |
| Reasonable Design |
| Delivering rational solutions through systematic analysis. |
| Design |
| Creating satisfying spaces with a client-centered approach. |
ORGANIZATION
C-level
M-level
BUSINESS FIELD
We implement design differentiation and build unwavering trust and confidence with our clients.
Through continuous growth, we provide total design services from planning to completion.
Exterior
Exterior Design & Consulting
Creating satisfying spaces with a client-centered approach.
Interior
Interior Design & Consulting
We enhance the value of spaces through practicality and design, considering the human scale.
Color
Color Design & Consulting
We infuse beautiful colors into urban environments and both interior and exterior spaces, breathing life into them and realizing aesthetic value.
Sign
Sign Design & Consulting
We apply optimized designs that align with functionality and trends.
Public Art
Public Sculpture Design & Consulting
We propose artworks tailored to public environments, considering both aesthetics and artistry.
Landscape
Landscape Design & Consulting
Creating sustainable spaces where nature and humans harmonize.
Scenic Design
Urban Landscape Design and Consulting
Planning urban landscapes by implementing continuity
from human scale to urban scale through design.
HISTORY
Since 1999
We are dedicated to residential and urban landscape design.
2,594 Projects
We possess expertise from 2,594 projects.
100 Billion
Our accumulated contracts exceed 100 billion KRW, driving a brighter future.
800 clients
We collaborate with clients from over 800 companies
48hr Creative Activity
We provide more than 48 hours of creative activity time for our designers.
70 Members
The passion and innovative ideas of our 70+ team members are our greatest assets.
76 Awards
The outcomes of our 76 initiatives are invaluable to us.
1st
We are the leading total design firm in the country
GROWING STAGE
| 2024 | Achieved a cumulative design order of 100 billion KRW Certified as a Family-Friendly Company Certified as a Management Innovation Small Business (MAIN-BIZ) |
| 2023 | Awarded the Blue Award for Color Technology by the Korean Color Association |
| 2022 | Received a Certificate of Appreciation from the Roh Moo-Hyun Foundation (Design of the Roh Moo-Hyun Citizens' Center) Certified as an Industry-Academia Research Institute by NIED Lab |
| 2021 | Established NIEDLAB (Integrated Branding & Corporation) Filed NIEDLAB trademark |
| 2020 | Awarded Mutual Growth Partner Recognition (Kyeryong Construction) Registered Trademark No. 40-1563805 (Korean Intellectual Property Office) Designated as a Performance Sharing Company (Ministry of SMEs and Startups) |
| 2019 | Certified as an R&D Venture Company (KOSME) |
| 2018 | Registered as a Specialized Industrial Design Firm |
| 2017 | Certified as a Corporate Research Institute Recognized as a Venture Company Certified as a Women-Owned Business |
| 2015 | Rebranded as JSB Design (Separation of Construction and Design Divisions) |
| 2013 | Established SunKyung Art Advertising Corporation |
| 2012 | Established Design Lab JSB Corporation Registered Patent for Design Lab JSB (Patent No. 10-1016235, Korean Intellectual Property Office) |
| 2011 | Obtained Specialized Construction License |
| 2010 | Rebranded as JSB Urban Environment Established JS Architecture Office Recognized as a Leading Management Innovation Company Expanded overseas: Opened branches in Hanoi and Da Nang, Vietnam, and formed business partnerships |
| 2008 | Certified as an INNO-BIZ (Technology Innovation SME) |
| 2006 | Acquired Engineering Activity Entity License (Architecture, Landscape, Urban Planning) |
| 2004 | Recognized as an Excellent Quality Management Enterprise |
| 2002 | Rebranded as JSB Environmental Design Certified as an Industrial Design Company |
| 1999 | Established Surviving on Earth Co., Ltd. |
We create synergy through design based on creative living and inspirational creativity, realizing high-quality designs in all fields, including environmental design, residential, commercial, and office facilities.
BUSINESS FIELD
We implement design differentiation and build unwavering trust and confidence with our clients. Through continuous growth, we provide total design services from planning to completion.
Exterior
Exterior Design & Consulting
Creating satisfying spaces with a client-centered approach.
Interior
Interior Design & Consulting
We enhance the value of spaces through practicality and design, considering the human scale.
Color
Color Design & Consulting
We infuse beautiful colors into urban environments and both interior and exterior spaces, breathing life into them and realizing aesthetic value.
Signage
Sign Design & Consulting
We apply optimized designs that align with functionality and trends.
Public Art
Public Sculpture Design & Consulting
We propose artworks tailored to public environments, considering both aesthetics and artistry.
Landscape
Landscape Design & Consulting
Creating sustainable spaces where nature and humans harmonize.
Urban Landscape
Urban Landscape Design and Consulting
Planning urban landscapes by implementing continuity from human scale to urban scale through design.
AWARDS
2024
2023
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
AWARDS
2024
2023
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
We present a unique experience of NIED Lab through scalable and flexible visual graphics.
CORPORATE COLOR
PANTONE COLOR BLACK 6C
NIED LAB BLACKPANTONE COLOR BLACK 6C
PANTONE COLOR 427C
NIED LABPANTONE COLOR 427C
CORPORATE SIGNATURE
![]() | ![]() |
| Main Symbol | Application Symbol |
Through scalable and flexible visual graphics,
we present a unique experience exclusive to NIED Lab.
CORPORATE COLOR
PANTONE COLOR BLACK 6C
NIED LAB BLACKPANTONE COLOR BLACK 6C
PANTONE COLOR 427C
NIED LABPANTONE COLOR 427C
CORPORATE SIGNATURE
![]() | ![]() |
| Main Symbol | Application Symbol |